I am of the opinion that even with the advent of the Internet facilities, the number of individuals who visit brick-and-mortar shops for shopping activities has not decreased. As rightly said by Rita Rudner, "Buying something in-store is really a very special feeling. Actually, the less I buy something, the more it's worth to me."
First, shopping in-store has several functions. One of these simple could be the economic function, such as investing in a product. Shopping may also fulfill some social functions (meeting people and conversation) and recreational functions (physical exercise, entertainment). Psychological needs may also be met by this activity, including the importance of contact with information, or even to fresh stimuli. Although, the Internet afford them the ability to conduct activities such as working and shopping without travelling to activity places, the concept of e-shopping has been on a a certain category of goods and people. It has influenced people at certain time for you to think whether to purchase online, or to purchase in-store.
Second, product characteristics affect e-shopping. The types of products which are popularly purchased via e-shopping are computers, computer hardware and software, CDs, books, travel tickets, cinema and concert tickets, and junk food such as pizza. However, people prefer to purchase such items as clothes, furniture, and cosmetics in-store. Of the online grocery shoppers, most wouldn't buy meat, dairy produce, and other perishables online.
Third, e-shopping rates relatively low when compared with in-store shopping on such shopping mode characteristics as product information, product sales, security of transactions, and ease of returning merchandise. Those who choose for e-shopping get it done only for saving time and having flexibility in shopping hours. Moreover, shopping on the net deprives us of the chance to try the products to be able to see if their quality meets our standards. Shopping in stores gives us the chance to try the products at our own pace, as well as require clarifications and details that only face-to-face interaction provides.
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Fourth, people still see some value in likely to the store. The good thing about likely to a store to search is that individuals get the chance to venture out and be with people. Yet another thing, once we visit the store, we could buy what we want and we could understand what the store has. In contrast, we shall never know when stores may have something on-line, and they do not get it for people immediately. It is rather a waste to hold back for an item we want than to go to the store and pick it down right away. Further, e-shopping is mainly done by people in professional occupations and with high incomes.
Fifth, it is all about trust. Some individuals simply don't trust the thought of adding their credit card information online. Shopping on the net means we will need to buy our purchases via a charge card, a PayPal account or an E-Check. Not everyone is comfortable paying this way and due to that they can continue to search in stores when they are able to shop online.
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